Boat Lifestyle – Earwear Brand
Boat Lifestyle – An Indian consumer electronic company started in 2016 and selling budget headphones and phone accessories. Aman Gupta and Sameer Mehta are Co-Founders and opened offices in Delhi and Mumbai with a 25 member team.
Now It has
- World’s 5th Largest Smart Watches Brand.
- India’s No. 1 Earwear Brand.
boAt aiming to sell products at an affordable price and also fashionable for young consumers. According to filings with the Registrar of Companies (RoC), boAt’s FY2018 revenues grew to Rs 108 crore from only Rs 27 crore in FY2017. That is 3x growth year on year.
boAt raised its first round of funding (Rs 6 crore) from Fireside Ventures (2018), an early-stage VC firm that backs consumer brands. These funds will be deployed in building newer products and expanding the customer base.
Link – boAt – Fireside Ventures
One of the below headsets almost everyone’s favourite and are affordable price and eye-catchy product.
boAt has a variety of options based on different music lovers.
- Earbuds as “AIRDOPES”
- Wireless HeadSet as “ROCKERZ”
- Wired Headset as “BASSHEADS & NIRVANAA”
- Bluetooth Speaker as “STONE”
- Home Audio as “AAVANTE”
- Smartwatch (fitness tracker) as “PROGEAR B20, STORM and ENIGMA“
- Mobile Accessories like travel chargers, premium rugged cables, Power Bank, etc.
Now, boAt becomes a leading and adding consumer of over 1,200,000 and now sells over 6,000 units per day with four units sold every minute and it has sold more than Rs. 100 crore in domestic alone.
The wearables segment is growing at a record pace in India, with 14.9 million units shipped in 2019 across various categories in the segment, according to a new report by research and analytics firm IDC India.
Boat Lifestyle, a popular audio brand in India, was the leading brand in the earwear category, with 27.3 percent market share. About 933,000 smartwatches were shipped in India in 2019.
This year boAt got $100Million funded by Warburg Pincus | A Leading Global Private Equity Firm
Link: boAt – Warburg Pincus.
Boat Lifestyle, a popular audio brand in India, was the leading brand in the earwear category, with 27.3 percent market share. About 933,000 smartwatches were shipped in India in 2019. This year boAt got $100Million funded by Warburg Pincus | A Leading Global Private Equity Firm
Link: boAt – Warburg Pincus.
Boat Lifestyle having own online shopping website, Free shipping, 15 Days Return Period, 1-year warranty for all products, Pre-order and Exclusive offers and Coupon Codes. Boat Lifestyle having own online shopping website, Free shipping, 15 Days Return Period, 1-year warranty for all products, Pre-order and Exclusive offers and Coupon Codes.
- FY19 Revenue: Over 1 Billon.
- Consumers: 1,200,000.
- Shipment per day: 6000- 8000 units.
- Revenue from Online Sale: 85%.
- Revenue from Offline Sale: 15%.
- Funding $100Million by Warburg Pincus (2021).
- World’s 5th Largest Smart Watches Brand.
- India’s No. 1 Earwear Brand in 5 years.
Boat IPO
Boat filed for a Rs 2000 crore intial public offering(IPO) with the Securities and Exchange Board of India(Sebi) on 27 January 2022.